The Three Steps In Successfully Dealing
With Difficult People

Who Is Julie Ellis And Why You Should
Listen To What She Has To Say

In a nutshell I have been using these tips and techniques for over 30 years to be effective and get results quickly. I started life in telephone sales and to get the demanding results that were expected, I needed these skills to increase my ability to persuade and overcome objections.

I've used these skills throughout my career in face-to-face sales and as a Sales Director creating top level relationships with clients and managing my team members. I have used these skills to improve the results I got in the training room as a trainer and to support my clients to improve their performance and change their culture.

I've used them to unlock some tough relationship issues from Board level right through organisations. In running my consultancy company and as an Executive Coach and trainer these skills are continuing to be a godsend.

You might recognise some of the organisations I have worked with: First Direct, Next plc, British Midland Airways, Coca-Cola, BUPA.

Time and time again I have seen my clients at all levels in organisations use these techniques to achieve goals ahead of deadlines, to transform complaining customers into advocates, to create co-operation and teamwork, to reduce debtor days, to bust through sales targets and quickly gain commitment internally to new ideas.

Some of them have been astounded at the immediate, positive turnaround of seemingly stuck situations between themselves and other people and between team members when they have put these techniques into action. Needless to say, these skills have been invaluable both in work and in my private life.

Over the years I have come across hundreds of people who struggle with dealing with difficult people and I wanted to create flexible training and packaged materials to be easily available to them. So, about 18 months ago I reduced my bespoke training and consultancy commitments to concentrate on creating seminars and coaching programmes for individuals across different peer levels, sizes of business from solo professionals to Blue Chips and across different industry sectors.

The material you are reading now houses the knowledge and experience I've built up over my career in helping people to become more powerful and effective as communicators.

Your experience of dealing with difficult people

Have you ever had the experience of talking at cross-purposes and being confused, or going round the houses because you found it a bit daunting to just 'say it how it is', or being frustrated while you listened to someone else not getting to the point as quickly as they could?

Have you ever not got the answer to your question because you couldn't keep the other person focused, or not found yourself able to give the short answer and needing to give the long one because you felt uncomfortable?

Have you ever felt dissatisfied because you did not fully give the whole picture in a conversation for fear of upsetting someone? Have you ever thought that someone else is not giving you the full picture because they are afraid of upsetting you? Do you get stuck and frustrated when people 'dig their heels in?'

Is there someone you know who keeps not hearing you right or you have to walk on eggshells around?

Have you ever delivered bad news and made it worse because you want to minimise the negative impact? Have you ever tried to disagree and caused offence?

Have you ever put off a conversation because you think it will be uncomfortable and have you ever come away from a conversation not saying the thing you wanted to?

I understand what it's like when you are faced with relating closely and consistently with a difficult person. It can be a miserable and frustrating experience.

Communicating ineffectively takes up so much time.

My intention in this report is to give you the understanding and tips you need to help you deal with these and other difficult and uncomfortable situations.

Obviously this doesn't constitute a training session, but if you put these tips into action there is enough here to get you started. I promise that if you follow the advice in this report, you will see an immediate difference in the way people respond to you in difficult situations.

I am going to go through the principles of how to deal with difficult people so that you can put them into practice in any situation you encounter. A lot of the time I will be talking about negative situations, negative thoughts and negative feelings.

This isn't because I'm a negative person who doesn't like to look on the bright side. It is because, by the very nature of viewing someone as a difficult person in our lives, we hit negative experiences – so I need to talk about it and explain it so that I can show you how to overcome it.

Being able to communicate effectively is a matter of learning the principles and then practicing these principles until they become habitual.

Can you recall how you learnt how to drive a car or ride a bike or swim. You learnt the theory and then put in a lot of practice until it became second nature. If we take driving as the example, you then became able to drive anywhere and able to cope with all the challenges of being on the road – any road, anywhere.

Similarly, with effective communication skills, once you learn the principles and practice them you
will be able to cope with all the everyday challenges of communicating successfully.

I will go through the principles and give you advice and tips. You'll get the value from this report when you give it a go and practice.